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Fearful Flyers Willing to Pay More to Feel Safe
October 16, 2012
Does El Al benefit from people's fear of flying? Yes, according to a new study from Ben-Gurion University of the Negev recently published in the Journal of Travel Research.
The researchers found that those with a greater fear of flying were more willing to buy tickets from El Al, the former Israeli government-owned national carrier, rather than a foreign carrier or a charter flight.
"For instance, respondents suffering very high levels of fear of flying are willing to pay $558 more to fly El Al rather than Delta to New York," says Dr. Anat Tchetchik of BGU's Department of Hotel and Tourism Management at the Guilford Glazer Faculty of Business and Management.
They were also willing to pay more for a day flight than a night flight and for a direct one rather than a connecting one.
“Due to accumulation of media exposure of flight accidents, fear of flying is on the rise, even though statistics show that air travel is the safest means of travel,” says Dr. Tchetchik.
Read more on The Jerusalem Post Web site >>